Century 21 is also sprinkling stardust on its spot, created by the Red Tettemer & Partners agency in Philadelphia. The 30-second spot, to run in the third quarter, will use Donald J. Trump and two athletes, Deion Sanders and Apolo Ohno, to demonstrate that Century 21 agents are “Smarter. Bolder. Faster.”
“The Super Bowl comes just before the spring selling season, making it a perfect time to signal our confidence in our agents and in the American real estate market,” said Beverly Thorne, chief marketing officer at Century 21.
Steve Red, president at Red Tettemer, said he was not daunted by the prospect of competing against experienced Super Bowl sponsors because “Century 21 is an American icon, just like those companies.”
“We feel like it’ll be a natural fit,” he added.